In today’s digital age, a company’s website is its calling card. For James Fletcher Event Furniture Hire, a premium supplier of event furnishings in the North East, their newly redesigned website is now a true reflection of their exceptional service, quality products, and decades of industry expertise.
I’m incredibly proud to have partnered with Fletcher Event Furniture Hire to design and develop a modern, user-friendly website that not only looks stunning but is built to deliver real results. Whether you’re planning a dream wedding or a corporate conference, Fletcher Event Furniture Hire has always stood out for their meticulous attention to detail and high standards. Now, their website does too.
Why Fletcher Event Furniture Needed a Digital Refresh
As part of James Fletcher Marquees—a trusted name in the North East with over 30 years of experience—James Fletcher Event Furniture Hire has built a strong reputation for quality and reliability. However, their previous website didn’t quite capture the brand’s sophistication or cater to the needs of today’s customers.
When I started working with them, a few key challenges became clear:
Outdated Design: Their old website lacked the polish and visual appeal expected from a premium event furniture hire service.
Inefficient Navigation: It was hard for users to browse their product range or access information about their services.
Limited Mobile Usability: The website wasn’t fully optimised for mobile, which affected both the user experience and their search engine rankings.
Inconsistent Branding: The colour palette and typography didn’t reflect the elegance and professionalism James Fletcher Event Furniture Hire is known for.
Minimal Website Copy: Most of the existing pages contained very limited copy, which didn’t provide enough information for customers or perform well in search engines. I had to rewrite entire pages, crafting engaging, SEO-optimised content that communicated the brand’s value and services effectively.
With these issues in mind, I set out to design a website that would solve these problems while elevating their digital presence to a new level.
A New Vision: Designing for Elegance and Functionality
From the start, my goal was clear: to create a website that would align with James Fletcher Event Furniture Hire’s premium offering while ensuring a smooth, enjoyable experience for their customers. Here’s how I brought that vision to life:
1. A Modern Colour Palette to Match Their Brand
The new website features a refined colour palette centred around the rich, sophisticated hue of purple tones. This deep shade of muted purple conveys professionalism, style, and trust—perfect for showcasing their premium event furniture.
I also incorporated complementary neutrals to create contrast and warmth, giving the site a timeless, polished feel. The result is a cohesive design that looks great on every device, from desktops to mobiles.
2. Typography That Speaks to Sophistication
Typography is a powerful way to express a brand’s identity. For James Fletcher Event Furniture Hire, I chose a combination of modern sans-serif fonts for clarity and subtle serif accents for headings. This balance of clean and elegant typography perfectly reflects their premium positioning.
3. User-Centred Navigation
One of my main priorities was to make the website easy to navigate. The new layout puts their product categories—such as chairs, tables, dance floors, and outdoor furniture—front and centre. Visitors can now quickly find what they’re looking for, whether they’re browsing for wedding furniture or planning a corporate event.
4. Fully Mobile-Optimised Design
Since mobile traffic accounts for a significant portion of website visits, I made sure the new site is fully responsive. Whether you’re browsing on a smartphone, tablet, or desktop, the website now offers a seamless experience, from exploring the product range to requesting a quote.
5. High-Quality Visuals for a Lasting Impression
To showcase James Fletcher Event Furniture Hire’s exceptional inventory, I used high-resolution images that highlight the beauty and quality of their products. Each product page is visually appealing, with professional photography and concise descriptions to help customers make informed decisions.
Creating a Digital Experience to Match Their Excellence
With their new website, Fletcher Event Furniture Hire is now better positioned to serve their customers across the North East and beyond. Whether it’s elegant banquet furniture, modern conference setups, or outdoor bistro sets, their website now reflects the same level of care and professionalism they put into every event.
Key Features of the New Website:
Easy Quote Requests: I streamlined the contact process, making it quick and simple for users to enquire about their chosen items.
Optimised SEO: The site has a solid SEO foundation, helping it rank higher on search engines and attract more potential customers.
Clear Service Areas: James Fletcher Event Furniture Hire serves a wide region, including Newcastle, Sunderland, York, and beyond. I made sure this information is clearly communicated throughout the site.
Seamless Social Media Integration: Links to their social media channels are easily accessible, helping to drive engagement and showcase their latest projects.
The Results: A Website Built for 2025 and Beyond
For me, a website is so much more than just an online presence—it’s a vital business tool. With James Fletcher Event Furniture Hire’s new website, I’ve helped them enhance their digital image and equipped them with the tools they need to grow their business.
By combining elegant design with practical functionality, their website now:
Increases customer engagement and enquiries.
Improves user satisfaction with seamless navigation and mobile responsiveness.
Reinforces Fletcher Event Furniture Hire’s position as a premium supplier in the North East.
Ready to Transform Your Website for 2025?
If your website feels outdated or isn’t performing as well as you’d like, now is the perfect time for a refresh. I specialise in creating bespoke websites that capture your brand’s essence and deliver measurable results.
Whether you’re looking for a sleek new design, an updated colour palette, digital marketing or SEO optimisation, I’d love to help.
Contact me today at www.digitalsoda.co.uk or email hello@digitalsoda.co.uk, and let’s get started on creating a website that’s ready to shine in 2025.